The Hon'ble Prime Minister during his Mann Ki Baat address on 25th September 2016, highlighted the government's appeal to the corporate world to sponsor young professionals, who would work at the District level for Swachh Bharat Mission (Gramin). “Government of India has also appealed to the corporate world to come forward in this endeavour. They can sponsor young professionals willing to work for Swachhata Mission. They can also be sent to various districts as Swachha Bharat Fellows."-
“भारत सरकार ने corporate world को भी appeal की है कि वे आगे आएँ। स्वच्छता के लिए काम करना जो चाहते हैं, ऐसे young professionals को sponsor करें। ज़िलों के अन्दर ‘स्वच्छ भारत Fellows’ के रूप में उनको भेजा जा सकता है। “
In view of the above, Tata Trusts and Ministry of Drinking Water and Sanitation, recently launched the Zila Swachh Bharat Prerak (ZSBP) initiative. The initiative would place around 600 "young professionals" in each district of the country to give a boost to the Swachh Bharat Mission.
The initiative, aimed at nurturing Zila Swachh Bharat Preraks for every district in India, is a first of its kind partnership between a philanthropic organization and Government of India to effect change at this scale